Customer Marketing Manager
Core
Planning, executing, and analyzing online and offline marketing campaigns to support key markets and customer segments.
Role type
Customer Marketing Manager
Builds
Marketing campaigns, content, and digital initiatives for K12 education products and services
Domain
Education (K12), Ed-tech
Deliverable
product features
Required skills
Multichannel campaign management, budget management, data analysis, project coordination, KPI definition, brand consistency
Preferred skills
Experience in ed-tech, media & entertainment, creative agencies, startups, or consumer goods
Technologies
Google Analytics, Meta Ads, Piwik, CRM systems, Monday.com, Trello, Asana, Jira
Responsibilities
Independently planning and executing marketing campaigns; Co-creating strategies with Business Managers; Coordinating project teams and external agencies; Managing marketing budgets; Monitoring campaign results and optimizing activities; Ensuring visual consistency with brand identity; Defining and analyzing KPIs
Seniority
Mid-Senior, hands-on IC