Senior Manager, Global Employer Brand & Recruitment Marketing
Core
Shape Baxter's global employer brand and recruitment marketing strategies to attract talent worldwide.
Role type
Senior Manager, Employer Brand & Recruitment Marketing
Builds
Global employer brand roadmap, candidate-facing campaigns, recruitment marketing channels (Glassdoor, Indeed, LinkedIn), and brand ambassador networks.
Domain
Healthcare / Talent Acquisition
Deliverable
product features
Required skills
Global employer brand strategy, recruitment marketing leadership, media strategy (paid/earned/owned), vendor management, data-driven campaign analysis, project management, cross-functional collaboration.
Preferred skills
Marketing or communications degree, experience with recruitment marketing technology and CMS tools (e.g., Canva), ability to lead through change.
Responsibilities
Set and manage employer brand roadmap; lead media strategies; collaborate with Global Communications on campaigns; develop regional campaign strategies; evolve career site and external platforms; guide team members and agency partners; assess brand reputation and campaign effectiveness; manage vendor relationships and budget planning.
Seniority
Senior, hands-on IC with leadership responsibilities
