Senior Consumer Insights Analyst
Core
Uncover customer needs and translate data, market research, and trends into actionable insights to influence the design and development of next-generation automotive products and experiences.
Role type
Senior Consumer Insights Analyst
Builds
Next-generation vehicle products, technologies, and customer experiences
Domain
Automotive industry / Consumer Research
Deliverable
dashboards & analysis
Required skills
Market research, data synthesis, analytical thinking, problem solving, cross-functional collaboration, presentation skills, project management, Microsoft Office proficiency
Preferred skills
Statistical methods (conjoint, factor, cluster, latent class analysis), AI integration, automotive market knowledge, GLEAN/NVCS/COTS/Predict/PIN/M-Tab/Catalyst for Insight/EZQ tools
Responsibilities
Represent the voice of the customer across cross-functional teams; deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Engineering, and Design; analyze internal and external data to identify key insights; create compelling presentations for leadership; partner with research teams to address knowledge gaps; explore new ideas and testing bold approaches including AI.
Seniority
Senior, hands-on IC
