GMSA Brand Engagement Manager
Core
Leads Chevrolet Brand Engagement across South America, developing content, social media, influencer marketing, and brand experience strategies to strengthen consumer connections.
Role type
Senior Brand Engagement Manager (Regional)
Builds
Integrated engagement plans, brand events, activations, and content strategies for Chevrolet in South America.
Domain
Automotive marketing and brand management
Deliverable
product features
Required skills
Brand engagement strategy, integrated marketing, social media management, influencer marketing, campaign planning, agency management, performance analytics, team leadership
Preferred skills
MBA, automotive industry experience, consumer goods experience, marketing technology expertise, communication investment management
Technologies
Marketing technology platforms
Responsibilities
Lead regional brand engagement strategy, develop integrated engagement plans, partner with global and local teams, drive content and channel strategies, manage agencies and partners, lead brand events and activations, monitor performance metrics, develop and lead the Brand Engagement team
Seniority
Senior, hands-on IC with team leadership