Client Marketing Manager
Core
Drive engagement, awareness, and utilization of Bright Horizons services (child care, elder care, educational support) across a portfolio of client accounts through data-driven, multi-channel marketing programs.
Role type
Client Marketing Manager
Builds
Client communication channels and marketing initiatives for employer partners
Domain
Education and care services / B2B Marketing
Deliverable
product features
Required skills
Strategic marketing planning, multi-channel campaign execution, data analysis, stakeholder partnership, project management, creative direction
Preferred skills
Salesforce, Salesforce Marketing Cloud, print-on-demand systems
Responsibilities
Lead development and execution of strategic marketing plans for client accounts; Partner with clients to assess needs and deliver marketing recommendations; Execute multi-channel marketing initiatives; Analyze performance and optimize ROI; Act as subject matter expert on client marketing; Manage day-to-day project tasks and timelines.
Seniority
Mid-Senior level (5+ years experience)