Client Marketing Manager
Core
Develop and execute strategic, data-driven multi-channel marketing programs to drive awareness, engagement, and utilization of Bright Horizons services for a portfolio of client accounts.
Role type
Client Marketing Manager
Builds
Client engagement strategies and marketing campaigns for employer partners
Domain
Education and childcare services
Deliverable
product features
Required skills
Strategic marketing planning, multi-channel campaign execution, data analysis, stakeholder partnership, project management, creative direction
Preferred skills
Salesforce, Salesforce Marketing Cloud, print-on-demand systems
Responsibilities
Lead development of strategic marketing plans for client portfolios, partner with clients to assess needs and deliver recommendations, execute multi-channel initiatives, analyze performance to optimize ROI, advise on best practices, manage cross-functional project tasks
Seniority
Mid-level, hands-on IC