Salesforce Marketing Cloud Administrator
Core
Lead administration and optimization of the Salesforce Marketing Cloud Engagement platform to support university recruitment, enrollment, student success, and communications initiatives.
Role type
Salesforce Marketing Cloud Lead Administrator
Builds
Communication campaigns, automations, and student engagement journeys
Domain
Higher Education / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Salesforce Marketing Cloud administration, enterprise CRM support, platform configuration, user access management, security governance, automation design, data segmentation, integration support, user training, deliverability monitoring
Preferred skills
Higher education recruitment/enrollment experience, Salesforce Data Cloud/Data 360 experience
Technologies
Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Data 360
Responsibilities
Administer and optimize Salesforce Marketing Cloud including user access, security, and platform configuration; Partner with departments to design and improve communication campaigns and automations; Lead user onboarding, training, and documentation development; Collaborate on integrations, data management, and segmentation strategies; Monitor campaign performance, automation health, and email deliverability; Provide technical leadership to ensure platform security, reliability, and scalability
Seniority
Senior, hands-on IC