Manager, Paid Media
Core
Lead, develop, and execute paid media programs to amplify Sony's brand, content, and social channels, translating business objectives into audience-led strategies.
Role type
Manager, Paid Media
Builds
Integrated paid media campaigns across social, digital video, programmatic, and display channels for Sony's entertainment ecosystem.
Domain
Entertainment / Digital Marketing
Required skills
Paid media strategy, audience targeting, agency management, digital media measurement, campaign optimization, budget allocation, data analysis
Preferred skills
Strategic thinking, proactive ownership, test-and-learn agenda development
Technologies
Paid Social, CTV, OLV, programmatic, digital video, display
Responsibilities
Oversee planning, activation, and optimization of paid media campaigns; translate objectives into media strategies and KPIs; partner with internal teams and agencies; monitor campaign performance and pacing; optimize budget allocation and creative effectiveness; develop test-and-learn agendas.
Seniority
Manager, hands-on leadership