Group Marketing Program Director F/M
Core
Lead the selection and design of strategic physical and digital events and manage linked social media activity across Lyreco's markets to drive brand relevance and generate demand.
Role type
Group Marketing Program Director (Strategic Leadership)
Builds
Strategic events programs, content-led customer platforms, and qualified sales pipelines
Domain
Workplace products distribution, B2B marketing, events management
Required skills
Strategic event planning, stakeholder management, agency leadership, influencer engagement, social media management, CRM lead generation, project management, international matrix organization experience
Preferred skills
European languages, performance bonuses eligibility
Technologies
LinkedIn, CRM systems, webinar platforms
Responsibilities
Lead the programme and event strategy and priorities for the entire Lyreco group; Develop partnership vision & community management to support overall Lyreco brand equity; Lead the selection, contracting, and strategic management of the Group's key event and creative agencies; Define the events strategy and manage execution end-to-end; Communicate on events through social media (e.g., LinkedIn) on behalf of the Marketing, Digital & Media Director; Trigger qualified sales signals through CRM-connected customer journeys
Seniority
Director level, 10 to 15+ years of experience
