Group Marketing Program Director F/M
Core
Lead the selection and design of strategic physical and digital events and manage linked social media activity across Lyreco's markets to drive brand relevance and generate demand.
Role type
Group Marketing Program Director (Strategic Leadership)
Builds
Strategic events programs, webinars, training platforms, and content-led customer journeys
Domain
Workplace solutions distribution (office supplies, PPE, catering, hygiene) / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic event planning and execution, stakeholder management at senior leadership level, agency and influencer management, social media strategy, B2B content creation, CRM lead generation, project management, international matrix organization experience
Preferred skills
Experience in field/customer marketing, demand generation, webinar platform design, European languages
Technologies
LinkedIn, CRM systems, Webinar platforms
Responsibilities
Lead the programme and event strategy and priorities for the entire Lyreco group; Develop partnership vision and community management to support overall Lyreco brand equity; Act as a trusted strategic advisor to senior management and Group leadership on defined event and programs; Lead the selection, contracting, and strategic management of the Group's key event and creative agencies; Define the events strategy and manage execution end-to-end; Trigger qualified sales signals through CRM-connected customer journeys
Seniority
Director, Senior Leadership
