Asst Mgr / Mgr, Marketing and Audience Development - 12 months contract
Core
Manage consumer marketing campaigns and support internal teams to drive audience awareness, attendance, and participation in NAC's programmes and initiatives.
Role type
Marketing Manager (Audience Development)
Builds
Integrated marketing campaigns, co-marketing toolkits, and the NAC corporate website
Domain
Arts & Culture
Deliverable
product features
Required skills
Marketing campaign management, Website content governance, SEO, Stakeholder management, Content creation, Analytics interpretation
Preferred skills
Experience with web development vendors, Knowledge of Singapore's arts landscape
Technologies
SEO tools, Analytics platforms, CMS
Responsibilities
Plan and implement consumer-facing integrated marketing campaigns, Collaborate with creative and media agencies, Manage and optimize the corporate website content and analytics, Provide marketing advice to sector representatives
