Manager / Senior Manager, Marketing & Audience Development
Core
Drive brand positioning and audience engagement through integrated marketing campaigns, digital performance optimization, and social media/website management for NAC (National Arts Council).
Role type
Senior Manager, Marketing & Audience Development
Builds
Integrated marketing campaigns, audience development strategies, corporate website content and SEO
Domain
Arts & Culture / Digital Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, audience development, digital performance optimization, social media management, website content governance, SEO, stakeholder management, cross-agency collaboration
Preferred skills
Knowledge of Singapore's arts landscape, hands-on creative direction, data analysis for content strategy
Technologies
CMS, SEO tools, analytics platforms, social media management tools
Responsibilities
Lead consumer marketing campaigns to drive audience awareness and participation; Manage NAC corporate website content, governance, and SEO; Collaborate with creative and media agencies on campaign execution; Provide marketing counsel to internal teams and external arts sector partners; Monitor and analyze website analytics to improve organic traffic
Seniority
Senior Manager, hands-on leadership
