B2B Marketing Manager- Salt Lake City, Utah
Core
Execute marketing strategies to support brand development, new student growth, and priorities for corporate and transfer verticals within the strategic partnership organization.
Role type
B2B Marketing Manager (Product Marketing & Growth)
Builds
College-specific marketing campaigns, product launches, and strategic initiatives for academic programs.
Domain
Higher Education / B2B Marketing
Deliverable
product features
Required skills
B2B marketing, product marketing, demand generation, partner marketing, brand strategy, digital media, SEO, content marketing, event marketing, campaign management, stakeholder influence, budget management, market research
Preferred skills
Business development principles, market positioning
Technologies
None explicitly stated
Responsibilities
Manage new campaigns and strategies to support college goals; manage new product launch and redevelopment processes; develop annual college marketing strategy with measurable KPIs; understand target forecasts and launch tactics to drive growth; build relationships with academic deans and program chairs; research audience targeting and industry opportunities; collaborate with creative teams on execution and production.
Seniority
Mid-level Manager