Senior Marketing Analyst, Salt Lake City, UT
Core
Senior-level digital and marketing analytics professional translating complex enrollment and student data into actionable insights to drive measurable growth in applicant conversion and marketing effectiveness.
Role type
Senior IC marketing analyst (digital & advanced analytics)
Builds
Executive-ready research briefs, dashboards, and strategic recommendations for marketing, enrollment, and academic program development
Domain
Higher education / Digital marketing analytics
Deliverable
dashboards & analysis
Required skills
Statistical rigor (regression, hypothesis testing, forecasting, predictive modeling), Tableau (advanced), SQL, labor market intelligence (Lightcast/Burning Glass), A/B testing, SEO/SEM concepts, data storytelling
Preferred skills
Python or R, Databricks, NLP techniques, Adobe Analytics/Audience Manager
Technologies
Tableau, Lightcast, Burning Glass, SQL, Databricks, Python, R, Adobe Analytics, JSON, XML, CSV
Responsibilities
Translate business questions into structured analytics roadmaps; Uncover root causes and synthesize large datasets; Design and evaluate A/B and multivariate testing; Lead Adobe Analytics research and reporting; Build executive-facing dashboards; Mentor analysts and elevate team capability
Seniority
Senior, hands-on IC with limited oversight
