Senior Analyst Revenue Strategy & Analytics
Core
Provides analytics, reporting, and tactical support to drive funnel conversions and business outcomes for marketing initiatives.
Role type
Senior Analyst, Revenue Strategy & Analytics
Builds
Marketing analytics, funnel insights, and strategic recommendations for higher education programs.
Domain
Higher Education / EdTech / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Funnel strategy, user behavior analysis, KPI interpretation, statistical analysis, hypothesis testing, data visualization, SQL, Excel
Preferred skills
Media engines (Adwords), web analytics tools (Google Analytics), Tableau, digital marketing experience
Technologies
SQL, Excel, Google Analytics, Tableau, Adwords
Responsibilities
Proactively solve program/vertical challenges using segmentation and funnel strategies; build and maintain customized reports and dashboards; communicate complex quantitative insights to stakeholders; execute testing with clear hypotheses; support marketing spend decisions; coach new analysts.
Seniority
Senior, hands-on IC with autonomy
