Director, Brand & Creative
Core
Lead global brand strategy, creative campaign development, and brand governance to evolve Palo Alto Networks into a unified, platform-driven innovator.
Role type
Senior Brand Director (Global)
Builds
Global brand narrative, integrated marketing campaigns, and executive thought leadership platforms.
Domain
Cybersecurity / Enterprise Technology
Deliverable
product features
Required skills
Global brand strategy, creative campaign development, brand architecture, team leadership (managers and senior leaders), cross-functional stakeholder influence, digital-first brand building, AI integration in creative workflows, translating technical concepts into emotive narratives, brand health measurement.
Preferred skills
Experience leading brand transformation from product-focused to platform-level storytelling, expertise in modern content ecosystems, ability to operate in ambiguity.
Technologies
AI-enabled workflows, design platforms, analytics tools.
Responsibilities
Define and evolve global brand strategy and architecture; lead the development of the annual modern marketing plan; partner with Product Marketing and Media teams on integrated campaigns; lead a team of Brand Managers; define brand standards and visual systems; develop executive thought leadership content; own brand health metrics and leverage data to refine strategy.
Seniority
Senior, hands-on IC with people leadership