Sr Product Manager, Digital Marketing
Core
Own the digital product roadmap for the Digital Experience and Engineering team, managing a portfolio of web-based on-demand platforms, data products, and conversion tools to drive customer acquisition and pipeline growth.
Role type
Senior Product Manager (Digital Marketing & Growth Engineering)
Builds
Scalable digital marketing systems, web-based on-demand platforms, and lead automation flows for global B2B demand generation.
Domain
Cybersecurity / Enterprise Software / Digital Marketing Technology
Deliverable
product features
Required skills
Product roadmap ownership, Agile/Scrum leadership, MarTech stack mastery (CMS, automation, CRM), web data architecture, large-scale technical transformation, stakeholder influence
Preferred skills
Adobe Experience Manager (AEM), AI-driven marketing tools implementation, data bottleneck identification
Technologies
Salesforce, enterprise CMS, marketing automation tools, web data architecture
Responsibilities
Own comprehensive digital product roadmap and backlog; Lead day-to-day agile execution and sprint planning; Author business requirements and technical user stories; Design end-to-end product delivery processes; Architect and optimize digital touchpoints across web properties; Lead lifecycle and automation of lead capture to CRM; Audit and re-engineer digital marketing technology landscape
Seniority
Senior, hands-on IC
