Senior Ad Operations Specialist
Core
Scale the global Ad Ops ecosystem by optimizing business processes, providing data-driven insights, and ensuring operational consistency for hyper-growth within the Digital Marketing team.
Role type
Senior Ad Operations Specialist (Programmatic & Direct-Buy)
Builds
Programmatic and direct-buy advertising campaigns across global markets
Domain
Digital Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Campaign Manager 360 (CM360), Google Ad Manager (GAM), HTML, JavaScript, VAST/VPAID, global privacy regulations (GDPR, CCPA), ad creative QA, tracking mechanisms (UTM, Google CLID), ad-tech vendor onboarding, campaign trafficking
Preferred skills
DV360, SA360, social platforms (LinkedIn, Facebook, X), DSPs (Demandbase, The Trade Desk, Adobe Advertising Cloud), web analytics tools (Google Analytics, Adobe Analytics)
Technologies
Google Marketing Platform, CM360, GAM, DV360, SA360, Demandbase, LiveRamp, The Trade Desk, Adobe Advertising Cloud
Responsibilities
Own global daily operations within Google Ad Server (CM360/GAM), Facebook, and Demandbase; Spearhead technical QA for ad creative (static, rich media, video, tags); Execute and QA ad serving across publisher websites; Resolve complex ad-serving, tracking, and reporting discrepancies; Maintain master ad tags and tracking pixels; Lead technical onboarding of new ad-tech vendors; Document scalable best practices for campaign trafficking
Seniority
Senior, hands-on IC
