Senior Product Marketing Manager, Platform GTM
Core
Drive go-to-market strategy, messaging, and adoption for Workday's Build platform, enabling enterprises to extend, automate, and operationalize AI within their existing environments.
Role type
Senior Product Marketing Manager, Platform GTM
Builds
Workday Build platform capabilities, custom apps, and AI agents for enterprise clients
Domain
Enterprise SaaS, AI/ML platforms, Developer tools
Deliverable
product features
Required skills
Product marketing, Go-to-market strategy, Messaging & positioning, Demand generation, Field enablement, Cross-functional leadership, Enterprise sales cycles, Content strategy, Launch management, Stakeholder management
Preferred skills
Experience in enterprise SaaS, Developer tools, or Data products, Experience with AI/ML platforms
Technologies
Workday Build, Workday Extend, Workday Agent, Workday Developer Agent
Responsibilities
Establish consistent messaging and value propositions for the Build platform portfolio, Lead full product launch motions and adoption strategies, Own demand generation content to accelerate pipeline, Drive field enablement by creating sales assets and training materials
Seniority
Senior, hands-on IC