Marketing Activation Manager, GJRC
Core
Lead strategic marketing activation for Georg Jensen and Royal Copenhagen across wholesale in EMEA to strengthen brand equity and deliver commercial value.
Role type
Marketing Activation Manager (Wholesale)
Builds
Launches, campaigns, customer initiatives, and point-of-sale materials for premium lifestyle brands.
Domain
Premium lifestyle and design (homeware, jewelry)
Deliverable
product features
Required skills
Brand marketing, customer marketing, trade marketing, commercial activation, budget management, stakeholder management, cross-functional collaboration, analytical mindset
Preferred skills
German or Danish language skills
Technologies
None stated
Responsibilities
Lead activation plans for strategic wholesale partners and accounts across EMEA; Turn brand and commercial priorities into launches, campaigns and customer initiatives; Manage budgets and adapt global campaigns to local market and customer needs; Create effective point-of-sale materials, toolkits, content and merchandising guidance; Partner with customers and internal teams to strengthen visibility, engagement and sell-through; Track performance and use insights to improve commercial impact and return on investment.
Seniority
Mid-level, hands-on IC