Demand Marketing Manager
Core
Drive global demand generation for a data-driven private capital platform connecting allocators and fund managers.
Role type
Senior B2B demand marketing manager (fintech/private capital)
Builds
Qualified pipeline for Apex Invest platform adoption, allocator engagement, and fund manager acquisition
Domain
Fintech / Private Capital Markets / Wealth Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B demand marketing strategy, multi-channel campaign execution, CRM and marketing automation proficiency, data-driven performance optimization, complex platform proposition translation, global matrix organization experience
Preferred skills
Private markets knowledge, capital raising dynamics understanding, AI-powered alignment concepts
Technologies
Salesforce, marketing automation platforms, webinars, podcasts, forums
Responsibilities
Own GTM planning for platform launches and feature releases; Design and execute multi-channel campaigns targeting institutional allocators and fund managers; Develop persona-based messaging for marketplace sides; Partner with Content teams to deliver insight-led assets; Define and optimize campaign KPIs across the funnel; Align with Sales/SDR teams on lead qualification and pipeline reporting
Seniority
Mid-Senior, hands-on IC