Strategic Product Marketing Manager
Core
Leads end-to-end go-to-market strategy for major product and partner launches, translating market and customer insights into differentiated positioning to drive growth for Alkami's digital sales and service platform.
Role type
Senior Strategic Product Marketing Manager
Builds
Go-to-market strategies, messaging frameworks, sales enablement programs, and launch readiness initiatives for complex SaaS platforms.
Domain
Fintech / Digital Banking / SaaS
Deliverable
product features
Required skills
Advanced product positioning and messaging strategy, End-to-end go-to-market planning, Deep market research and competitive intelligence, Cross-functional leadership, Data-driven decision making, Sales enablement strategy, Project leadership, AI integration in workflows
Preferred skills
Fintech or digital banking experience, Experience influencing product roadmap decisions, Background in platform ecosystems or partnerships, Experience in high-growth SaaS companies, MBA or advanced degree, Experience building repeatable product marketing frameworks
Technologies
AI tools for marketing workflows
Responsibilities
Lead end-to-end go-to-market strategy for major product and partner launches, Develop and evolve product positioning and messaging frameworks, Drive strategic collaboration with Product Management to influence roadmap priorities, Conduct deep competitive and market analysis, Define and operationalize messaging architecture, Lead development of strategic sales enablement programs, Partner with Demand Generation and Content Marketing to design campaigns, Guide internal teams on product storytelling and differentiation, Support and shape ecosystem and partner go-to-market initiatives, Analyze product performance and win/loss insights, Influence cross-functional alignment across teams, Lead internal launch readiness initiatives, Drive continuous improvement of product marketing processes, Advise leadership on product positioning decisions, Manage complex product marketing initiatives with multiple stakeholders, Integrate AI into product marketing workflows
