Digital Product Analyst, Marketing Automation
Core
Own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and partner with Agile delivery teams to deliver personalized customer experiences and improve marketing effectiveness.
Role type
Product Analyst (Marketing Automation)
Builds
Marketing automation capabilities and personalized customer experience features
Domain
Financial Services / Marketing Technology
Deliverable
product features
Required skills
Marketing automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot), Agile delivery, JIRA, Confluence, business case development, data analysis, stakeholder management, process improvement
Preferred skills
Project leadership, CSPO certification, investment industry knowledge
Technologies
Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot, JIRA, Confluence
Responsibilities
Manage marketing automation product backlog, define business value and user stories, collaborate on Agile delivery cycles, develop business cases for strategic investments, coordinate proof-of-concept evaluations and UAT, analyze business and customer data, create reports and dashboards, oversee technology enhancements and user adoption
Seniority
Junior to Mid-level, hands-on IC
