Digital Product Analyst, Marketing Automation
Core
Own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and partner with Agile delivery teams to deliver personalized customer experiences and improve marketing effectiveness.
Role type
Product Analyst (Marketing Automation)
Builds
Marketing automation capabilities and personalized customer experience features
Domain
Financial Services / Marketing Technology
Deliverable
product features
Required skills
Product backlog management, Agile delivery, Requirements translation, Stakeholder partnership, Data analysis, Business case development, Proof-of-concept evaluation, UAT coordination, Dashboard creation, Process improvement
Preferred skills
Investment industry knowledge, Project leadership, CSPO certification
Technologies
JIRA, Confluence, Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot
Responsibilities
Own and manage the marketing automation product backlog; Partner with stakeholders to define business value and translate requirements into user stories; Collaborate with Agile delivery teams through planning, development, testing, and release cycles; Support product roadmap development and release planning; Lead marketing automation technology initiatives from concept through implementation; Develop business cases and recommendations for strategic investments; Coordinate proof-of-concept evaluations, UAT, and quality assurance activities; Analyze business, process, and customer data to identify trends and optimization opportunities; Create reports, dashboards, and presentations to translate insights into business recommendations; Drive operational efficiency by identifying process improvement opportunities; Partner with cross-functional teams (Marketing, Technology, Product, Operations, Compliance) and external vendors to deliver successful outcomes.
Seniority
Junior to Mid-level, hands-on IC
