Market Intelligence Analyst
Core
Translating market, customer, and buyer dynamics into clear insights and recommendations to fuel global expansion and inform Go-To-Market strategy.
Role type
Senior Market Intelligence Analyst (B2B)
Builds
Actionable insights, buyer persona profiles, and messaging positioning for Product Marketing teams.
Domain
Business-to-Business (B2B) records and information management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Market research, competitive intelligence, B2B strategy, brand health tracking, secondary research analysis, financial data interpretation, Generative AI/LLM usage, quantitative survey design, longitudinal brand tracking
Preferred skills
None stated
Technologies
Excel, Google Sheets, Generative AI tools, Large Language Models (LLMs), analyst reports (Gartner, IDC)
Responsibilities
Produce actionable insights for Go-To-Market strategy, develop interview protocols and survey instruments, manage brand tracking studies, partner with Product Marketing on buyer personas and messaging
Seniority
Senior, hands-on IC