Werkstudent Marketing Intelligence & Technology (m/w/d)
Core
Student assistant supporting the Marketing Intelligence & Technology team in measuring marketing campaigns, web content, and products through data analysis, KPI development, and process automation.
Role type
Student Marketing Intelligence & Technology Analyst
Builds
Data-driven insights and automated reports for marketing strategy decisions
Domain
Education & Professional Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, KPI development, process automation, A/B testing, data preparation
Preferred skills
Experience with Adobe Experience Cloud, Databricks, Excel, Power Automate, Power Apps, SharePoint
Technologies
Adobe Analytics, Adobe Campaign, Databricks, Excel, Power Automate, Power Apps, SharePoint
Responsibilities
Analyze marketing campaigns and web content using Adobe Experience Cloud and Databricks; develop and refine KPIs and reports; automate recurring evaluation processes with low-code tools; support A/B testing for web and email content; contribute to process analysis and team development.
Seniority
Student (Bachelor or Master level or State Exam candidate)