Facebook Media Buyer — Gambling / PWA
Core
Launching, managing, and optimizing Facebook Ads campaigns for PWA products in the Gambling/iGaming vertical. (via careerplan.io/jobs/F9-007-C6-074-facebook-media-buyer-gambling-pwa-at-bulls-media)
Role type
Facebook Media Buyer (Performance Marketing)
Builds
Paid user acquisition campaigns for Progressive Web Apps (PWA)
Domain
Gambling / iGaming
Required skills
Facebook Ads management, campaign optimization, audience targeting, creative testing, performance analysis, data-driven decision making, KPI tracking
Preferred skills
Facebook PWA campaign experience, Gambling/iGaming industry knowledge, affiliate marketing, scaling campaigns, multi-GEO management
Technologies
Facebook Ads Manager, PWA platforms
Responsibilities
Launch and manage advertising campaigns through Facebook Ads, test different creatives audiences GEOs and campaign approaches, monitor and analyze campaign performance, optimize campaigns based on data and results, identify successful campaigns and scale them, work closely with the team to test new ideas and approaches
Seniority
Individual Contributor, mid-level to senior