Media Buyer
Core
Plan, launch, and optimize paid acquisition campaigns for gambling apps across Tier-1 GEOs (CA/DE) to drive profitable growth.
Role type
Senior Media Buyer (Paid Acquisition)
Builds
iOS/PWA/Android app user acquisition funnels and creative bundles
Domain
Gambling / Mobile App Marketing
Required skills
Facebook (Meta) Ads management, iOS/PWA/Android campaign setup, Keitaro/Binom tracker configuration, A/B/MVT testing, budget pacing ($30k+/mo), cohort analysis, traffic source negotiation
Preferred skills
Allowlist/policy approval experience, spy tool usage (Adplexity/Anstrex), GA4/Looker/Tableau analysis, creative pipeline familiarity
Technologies
Facebook (Meta), Keitaro, Binom, GA4, Looker, Tableau
Responsibilities
Plan and execute paid acquisition campaigns for iOS/PWA/Android flows; Build, test, and scale creative bundles and funnels; Optimize campaigns for CPA/FTD, ROAS, CTR/CVR, and payback; Manage and pace $30k+ monthly budgets with daily P&L control; Analyze cohorts and GEO/channel performance to propose scale/kill decisions; Source and validate new traffic sources, placements, and whitelists
Seniority
Mid-Senior, hands-on IC
