Product Marketing Manager
Core
Develop and execute product marketing strategies, campaigns, and go-to-market plans for Cardo's powersports and outdoor communication devices. (via careerplan.io/jobs/F2-003-55-D69-product-marketing-manager)
Role type
Product Marketing Manager
Builds
Product launches, marketing collateral, sales enablement materials, and brand awareness campaigns for consumer electronics.
Domain
Consumer electronics / Powersports / Outdoor communication
Deliverable
product features
Required skills
Product marketing strategy, market research, competitive analysis, go-to-market planning, cross-functional collaboration, sales enablement, content creation, user testing, stakeholder management
Preferred skills
Powersports industry knowledge, consumer electronics experience, motorcycle enthusiast, MBA
Technologies
PowerPoint, marketing automation tools, content management systems
Responsibilities
Develop comprehensive product marketing strategies; conduct market research and competitive analysis; collaborate with product and engineering teams on positioning; plan and execute product launches; create marketing collateral and sales enablement materials; gather and analyze customer feedback; build relationships with industry influencers and media.
Seniority
Mid-Senior, hands-on IC
