Global Content Marketing Manager
Core
Lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences to drive pipeline and customer acquisition.
Role type
Senior Global Content Marketing Manager
Builds
Scalable multi-channel acquisition programs, integrated GTM campaigns, and high-impact content assets (reports, webinars, landing pages, etc.)
Domain
B2B SaaS / Logistics Technology
Deliverable
product features
Required skills
Content strategy, GTM strategy, demand generation, multi-channel campaign management, data-driven optimization, cross-functional collaboration, project management, English storytelling
Preferred skills
Thought leadership, executive positioning, SEO strategy, conversion optimization, marketing automation, analytics platforms (HubSpot, GA4, Looker, Ahrefs, VWO), project management tools (Asana), video editing
Technologies
HubSpot, GA4, Looker, Ahrefs, VWO, Asana, Descript
Responsibilities
Own and lead global content strategy aligning with GTM priorities; Build content roadmaps and translate business goals into scalable acquisition programs; Support Growth Managers in ideation and optimization of integrated GTM campaigns; Oversee creation and distribution of high-impact content across organic, paid, SEO, social, and email channels; Ensure consistent messaging and brand alignment across all channels; Design and implement AI-driven content workflows and automation stacks; Track, analyze, and optimize content performance through data-driven insights and experimentation
Seniority
Senior, hands-on IC
