Senior Outreach Specialist
Core
Develop and execute annual business plans to meet outreach, event, inquiry, referral, and enrollment goals for the PACE program by building relationships with community leaders and stakeholders.
Role type
Senior outreach specialist (healthcare/elder services)
Builds
Referrals and enrollments for the PACE program
Domain
Healthcare / Elder services
Deliverable
client delivery
Required skills
Strategic prospecting, relationship-building, networking, active listening, time management, organizational skills, presentation skills, event organization
Preferred skills
Spanish language skills, Salesforce experience, knowledge of Medicare/Medicaid/PACE, familiarity with underserved and multicultural populations
Technologies
Salesforce, Microsoft Office
Responsibilities
Develop and carry out an annual business plan with strategies and activities to meet outreach, event, inquiry, referral, and enrollment goals across assigned accounts and territories. Build trusting relationships with spiritual and community leaders in multicultural communities to strengthen connections and generate referrals of eligible individuals. Help organize and promote galas, open houses, partnership events, and other activities. Establish and maintain relationships with community stakeholders, including local businesses, government agencies, nonprofit organizations, and individuals. Participate in and lead outreach activities such as senior fairs, community meetings, cultural events, and presentations tailored to target populations. Present our services and value proposition effectively to prospective participants, caregivers, community leaders, and professionals. Work closely with our Enrollment and Information & Referral teams to support smooth handoffs and convert inquiries into enrollments. Record outreach and referral activities accurately and promptly in Salesforce CRM. Attend evening and weekend events as needed.