Head of SEO
Core
Own organic search strategy and build the function for iGaming and Rewards sites in the UK and US to drive registrations, FTDs, and revenue.
Role type
Head of SEO (Build role)
Builds
Organic search traffic, registrations, FTDs, and revenue for iGaming and Rewards propositions
Domain
iGaming, Affiliate Marketing, Rewards
Required skills
SEO strategy, team building, technical SEO, content strategy, digital PR, link acquisition, AI/GEO, commercial forecasting, UK/US gambling regulation, data analysis
Preferred skills
US state launches, rewards/cashback/loyalty experience, programmatic SEO, site migrations
Technologies
Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, BigQuery, SQL
Responsibilities
Set organic search strategy and 12-month roadmap; hire and lead a team from scratch; own site health (crawlability, Core Web Vitals, structured data); build scalable page frameworks; lead content strategy and digital PR; run distinct UK and US plans meeting regulatory requirements; build reporting linking traffic to commercial outcomes.