Head of Brand Marketing
Core
Lead brand marketing strategy and execution for a communication product serving the Deaf and hard of hearing community, focusing on cultural activations and growth.
Role type
Senior leadership brand marketing head
Builds
Brand identity, cultural activations, and growth campaigns for a communication engine product
Domain
Consumer technology / Accessibility / Deaf culture
Required skills
Brand strategy, team leadership, agency management, cultural fluency, AI creative tools, data-driven creative instincts, budget management, storytelling
Preferred skills
Lived experience in Deaf culture, deep cultural fluency (via careerplan.io/jobs/D8-007-D3-C64-head-of-brand-marketing)
Technologies
AI creative tools
Responsibilities
Define brand voice and visual identity, lead brand and social teams, mastermind cultural activations and partnerships, partner with performance marketing, deploy large budgets, set standards for talent-led storytelling, present vision to executive leadership
Seniority
Senior, hands-on IC
