Senior Data Scientist
Core
Design, train, and deploy statistical and machine-learning models to support personalized marketing, customer experiences, and campaign optimization.
Role type
Senior IC data scientist (marketing analytics)
Builds
Predictive models (propensity, next-best-action, CLV, churn), automated data pipelines, and marketing measurement frameworks
Domain
Marketing technology and enterprise analytics
Deliverable
production ML models
Required skills
Python, R, SAS, SQL, machine learning, statistical modeling, A/B testing, data pipeline development, predictive modeling
Preferred skills
Google Analytics 4, Google Cloud Platform, Tableau, Power BI, HTML, CSS, JavaScript, Adobe platforms (AEM, Target, Magento)
Technologies
Python, R, SAS, SQL, GCP, Tableau, Power BI, AEM, Magento
Responsibilities
Design and deploy statistical and machine-learning models for marketing and customer experience; develop forecasts and algorithms using sales and customer data; design and assess A/B and multivariate tests; build and maintain scalable data pipelines; acquire and integrate data sources; apply advanced mathematical methods to complex business questions; mentor up to two less experienced staff members.
Seniority
Senior, hands-on IC with mentorship responsibilities
