Product Marketing Manager
Core
Bridge the gap between product and target market to drive customer acquisition, engagement, and product adoption for a Creative Intelligence Platform.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, positioning assets, sales enablement materials, and product content for enterprise brands.
Domain
SaaS / Ad Tech / Creative Intelligence
Deliverable
product features
Required skills
Market research, GTM strategy development, cross-functional collaboration, customer-first mindset, problem-solving, full product lifecycle understanding, presentation design
Preferred skills
Customer advisory board leadership, analytical skills with market/user data tools, AI tool proficiency
Technologies
HubSpot, Salesforce, FullStory, Gainsight, Mixpanel, Amplitude, Claude, ChatGPT, Gemini
Responsibilities
Research market trends and competitor positioning; shape market position and GTM messaging; develop and execute go-to-market plans; create positioning and sales enablement assets; promote brand story and drive product content production; measure usage and build adoption strategies
Seniority
Mid-level, hands-on IC