Head of Marketing
Core
Build a structured, high-performing marketing function to accelerate growth across Nova Global's B2C and B2B portfolio by generating demand, strengthening acquisition and retention, and increasing revenue.
Role type
Senior leadership marketing leader (Head of Marketing)
Builds
Scalable growth engine connecting consumer and business lines
Domain
B2B and B2C multi-product ecosystem
Required skills
Marketing strategy, B2B demand generation, B2C customer lifecycle management, funnel optimization, performance marketing, team leadership, cross-functional collaboration, marketing analytics, budget management, go-to-market strategy
Preferred skills
Logistics/e-commerce experience, international market expansion, loyalty/referral programs, scaling marketing functions
Technologies
SEO, PPC, Paid Social, Email, CRM, Content, Partnerships, Events, A/B testing tools, attribution platforms, marketing automation, dashboards
Responsibilities
Own marketing strategy and go-to-market plans for B2C and B2B businesses; build and optimize acquisition and conversion funnels; develop B2B demand generation and ABM programs; manage B2C growth and customer lifecycle programs; oversee performance marketing budget and ROI; partner on product launches and brand architecture; lead and develop the marketing team
Seniority
Senior, hands-on IC
