Custom Software Engineering Analyst
Core
Create, modify, and test HTML email templates and content in marketing automation platforms to ensure correct rendering across devices and clients.
Role type
Marketing Operations Analyst (HTML/CSS/Email Development)
Builds
Responsive email campaigns and landing pages for marketing automation platforms
Domain
Digital Marketing / Email Operations
Deliverable
product features
Required skills
HTML coding, CSS, JavaScript, email testing, quality assurance, marketing automation platforms, email deliverability, anti-spam measures
Preferred skills
Experience with Braze, Eloqua, Adobe, Salesforce Marketing Cloud, AMPscripts, Server-side JavaScript
Technologies
HTML, CSS, JavaScript, AMPscripts, Salesforce Marketing Cloud, Braze, Eloqua, Adobe
Responsibilities
Create and test HTML email templates for cross-client compatibility, troubleshoot rendering issues across email clients and devices, perform quality checks on email content and dynamic personalization, conduct A/B testing to optimize campaign engagement, ensure compliance with data privacy regulations and anti-spam laws, document coding guidelines and QA processes.
Seniority
Mid-level, hands-on IC
