Custom Software Engineering Sr Analyst
Core
Design and develop responsive HTML email templates, implement dynamic content personalization, and ensure cross-client rendering consistency for marketing campaigns.
Role type
Senior Individual Contributor Email Marketing Engineer
Builds
Responsive HTML email templates and automated email journeys
Domain
Digital Marketing / Email Operations
Deliverable
product features
Required skills
HTML5, CSS3, AMPscript, SSJS, JavaScript, SQL, Email Automation platforms (Braze, Eloqua, Adobe), A/B Testing, Accessibility standards
Preferred skills
Graphic design basics, Marketing Automation platform knowledge
Responsibilities
Design and develop HTML email templates from PSDs optimized for various email clients; Implement dynamic content and personalized elements using personalization languages; Conduct thorough testing to verify email rendering across different email clients and devices; Collaborate with creative teams and stakeholders to integrate visual elements and define campaign requirements; Troubleshoot and resolve HTML/CSS-related issues during campaign development; Manage ticketing systems and data hygiene for campaign execution.
Seniority
Senior, hands-on IC
