Social User Acquisition
Core
Manage user acquisition campaigns across social platforms to drive B2C gaming user growth through data-driven optimization and creative testing. (via careerplan.io/jobs/AA-009-1A-565-social-user-acquisition-at-sunflower)
Role type
Social User Acquisition Manager
Builds
User acquisition campaigns and partnerships for B2C mobile games
Domain
Mobile Gaming / Performance Marketing
Required skills
Performance marketing campaign management, A/B testing, Data analysis, Excel, SQL, Market research, Creative ideation, Stakeholder collaboration
Preferred skills
Gaming industry experience, Psychology/Economics background
Technologies
Facebook, TikTok, Snapchat, Excel, SQL
Responsibilities
Manage user acquisition campaigns across social platforms, Monitor and optimize campaigns to hit KPIs, Plan and execute new marketing strategies, Build and maintain strategic partnerships with acquisition partners, Conduct market research to identify trends and opportunities, Collaborate with Product, Monetization, and BI teams
Seniority
Mid-level, hands-on IC
