Senior User Acquisition Manager
Core
Lead user re-engagement strategies and manage large-budget mobile performance campaigns to improve campaign performance and increase LTV.
Role type
Senior User Acquisition Manager (Retargeting)
Builds
Mobile app growth campaigns and retargeting products
Domain
Mobile app marketing, programmatic user acquisition, retargeting
Deliverable
production ML models
Required skills
Mobile performance campaign management, Audience segmentation, AI toolset implementation, Predictive modeling, Strategic client alignment, Budget allocation
Preferred skills
E-commerce mobile app marketing, Connected TV (CTV) advertising, Machine learning frameworks
Technologies
Proprietary ad platform, Machine learning frameworks, Dashboards (via careerplan.io/jobs/A4-003-1C-274-senior-user-acquisition-manager-at-bigabid)
Responsibilities
Monitor performance and allocate budgets for high-volume mobile native retargeting advertisers, Analyze complex audience segments to build hyper-targeted re-engagement strategies, Leverage AI toolsets for campaign management and creative optimization, Partner with data science teams to refine predictive modeling, Translate performance data into actionable growth strategies for clients.
Seniority
Senior, hands-on IC
