Senior Manager, Data Science & Marketing Effectiveness (MMM)
Core
Lead strategic client projects in marketing effectiveness and Multi-Variable Modeling (MMM) to drive business growth and optimize marketing spend.
Role type
Senior Manager, Marketing Effectiveness & Data Science
Builds
Strategic client programs, MMM models, and actionable insights for C-suite stakeholders
Domain
Marketing Analytics / Econometrics / Data Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Econometrics, Multi-Variable Modeling (MMM), Bayesian statistics, Regression analysis, Python, SQL, Data visualization, Client account management, Team leadership, Strategic roadmapping
Preferred skills
Databricks, Azure, Cloud data platforms, RFP/pitch development, Thought leadership
Responsibilities
Lead multi-account strategic client portfolios and define project roadmaps; Ensure data quality, model accuracy, and governance; Translate complex analytics into strategic recommendations for C-suite; Manage team performance, talent development, and succession planning; Drive account growth, cross-sell, and upsell opportunities; Represent the company at external events and conferences.
Seniority
Senior Manager, hands-on leadership