Product Marketing Lead - EMEA

Dublin, Ireland💼 Full-time🗓 2026-08-28 → 2026-09-26

Core

Define and execute go-to-market strategy, messaging, and product launches for Vanta's Trust Management Platform in the EMEA region.

Role type

Senior Product Marketing Lead (B2B SaaS)

Builds

GTM strategy, regional messaging, product launch campaigns, and sales enablement for a continuous security monitoring platform.

Domain

Cybersecurity / Trust Management / B2B SaaS

Deliverable

product features

Required skills

B2B SaaS product marketing, go-to-market strategy, market research, product positioning, GTM enablement, content creation, pricing strategy, cross-functional partnership

Preferred skills

Data analysis, customer empathy, AI tool adoption, storytelling

Technologies

AI tools for workflow amplification

Responsibilities

Define and manage EMEA go-to-market strategy; Develop tailored messaging based on market research; Plan and execute large product launches; Author content for the customer journey; Analyze data and customer feedback to shape product strategy; Refine pricing and packaging based on market insights.

Seniority

Senior, hands-on IC

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About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.