Audience & Content Growth Lead, SMB Ads
Core
Build global content and education programs to inspire, inform, and engage SMB advertisers, turning customer needs and success stories into compelling content and distribution strategies.
Role type
Senior marketing lead (content strategy, audience growth, and education programs)
Builds
Webinars, educational video series, case studies, industry-specific playbooks, guides, and creator-led programs for SMBs
Domain
B2B marketing, advertising platforms, SMB growth, content strategy
Deliverable
product features
Required skills
Content strategy, editorial planning, storytelling, program execution, cross-functional leadership, audience measurement, localization, AI tool utilization
Preferred skills
Advertising platform experience, advertiser education, customer advocacy, creator partnerships, startup/zero-to-one environment experience
Technologies
AI tools for content creation and adaptation
Responsibilities
Set global SMB content strategy and editorial roadmap; Create customer stories, case studies, and thought leadership; Launch repeatable education programs; Grow audiences via owned, shared, and partner channels; Scale programs across markets with regional teams; Lead editorial planning and creative contributors; Measure audience quality and advertiser action
Seniority
Senior, hands-on IC with strategic ownership