Head of Product Marketing
Core
Build and lead Product Marketing from the ground up to turn the digital product roadmap into customer and commercial outcomes.
Role type
Head of Product Marketing
Builds
Digital product launches, go-to-market strategies, and digital conversion growth for lottery games.
Domain
Gaming / Lottery / Digital Commerce
Deliverable
product features
Required skills
Product marketing leadership, go-to-market strategy, digital conversion optimization, data-led experimentation, stakeholder management, digital analytics
Preferred skills
eCommerce experience, regulated industry experience, tertiary qualifications
Technologies
Digital analytics tools, SEO tools, App Store Optimization platforms
Responsibilities
Establish Product Marketing function and ways of working; Partner with Product teams on strategy and launches; Drive growth initiatives from opportunity to launch; Optimize web and app conversion; Oversee content, SEO, and merchandising across digital channels.