Senior Marketing Manager
Core
Lead integrated go-to-market strategies and portfolio marketing performance for a designated portfolio of university partners to drive student enrollment and business outcomes.
Role type
Senior Marketing Manager (Strategy & Team Leadership)
Builds
Customer-centric go-to-market strategies, optimized marketing campaigns, and data-driven performance improvements for EdTech products.
Domain
Education Technology (EdTech) / Higher Education
Deliverable
product features
Required skills
Integrated marketing strategy, digital performance marketing, team leadership and coaching, stakeholder management, budget management, data analysis, paid search, SEO, website/CRO optimization
Preferred skills
Experience with Google Analytics, Salesforce Marketing Cloud (SFMC), data visualization tools, test-and-learn mindset
Technologies
Google Analytics, Salesforce Marketing Cloud (SFMC), data visualization tools
Responsibilities
Lead development and optimization of integrated go-to-market strategies; Own portfolio marketing performance using data to improve funnel and ROI; Build relationships with university partners and internal stakeholders; Lead, coach, and develop a marketing team; Oversee end-to-end campaign execution; Manage marketing investment and budgets; Apply knowledge of digital channels including paid search, SEO, and CRO
Seniority
Senior, hands-on IC with team leadership
