Client Lead
Core
Strategic delivery and performance lead for EdTech digital marketing accounts, managing full-funnel paid media strategies, team operations, and client relationships to drive lead acquisition and revenue growth.
Role type
Senior Client Lead (Performance Marketing & Strategy)
Builds
Full-funnel paid media campaigns, performance roadmaps, and scalable revenue growth for EdTech clients.
Domain
EdTech / Digital Performance Marketing
Required skills
Paid Media strategy (SEM, Paid Social, Programmatic), People management (18-20 team), Project management, Stakeholder management, Funnel optimization, CRM integration, Analytics, Budget allocation, Creative testing, CRO, Lead generation, ROAS optimization
Preferred skills
Multi-touch attribution modeling, CAC:LTV analysis, Marketing automation, Funnel drop-off analytics, Website/app analytics
Technologies
Google Ads, Meta, LinkedIn, HubSpot, Salesforce
Responsibilities
Align business targets with full-funnel paid media strategies; Lead creation and execution of multi-channel paid media project plans; Orchestrate multi-disciplinary performance teams; Manage team of 18-20 paid media specialists; Ensure lead generation, CPL, CAC, and ROI metrics are tracked and communicated; Develop high-impact performance reports; Organize day-to-day communication with stakeholders; Manage internal operations (time tracking, billing, finance); Lead client relationship nurturing; Facilitate training and mentoring of team members; Identify and execute growth opportunities.
Seniority
Senior, hands-on IC with people management