Product marketing lead
Core
Own end-to-end product marketing for a suite of core products, including positioning, messaging, launch strategy, and competitive differentiation for an enterprise AI platform.
Role type
Product marketing lead (B2B SaaS)
Builds
Go-to-market strategy and adoption programs for enterprise AI and agentic AI products
Domain
Enterprise AI / Agentic AI / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, B2B SaaS GTM, AI native mindset, agentic AI automation, sales enablement, competitive intelligence, cross-functional collaboration
Preferred skills
Enterprise AI or agentic AI landscape experience
Responsibilities
Own end-to-end product marketing for a suite of core products, Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market, Translate product investments into sales-ready narratives and assets, Drive product and feature adoption through user communications and programs, Conduct ongoing competitive intelligence and market research, Collaborate with cross-functional marketing partners to ensure consistent messaging
Seniority
Senior, hands-on IC
