Senior Product Marketing Manager
Core
Own positioning, packaging, and sales enablement for a converging suite of cybersecurity products (IRM, DLP, AI Governance, employee monitoring) while leading an AI-first creative production function.
Role type
Senior Product Marketing Manager (Cybersecurity GTM & Creative Ops)
Builds
Sales enablement assets, competitive battlecards, GTM narratives, and scalable AI-driven content production systems.
Domain
Cybersecurity / Enterprise SaaS
Deliverable
product features
Required skills
B2B cybersecurity product marketing, multi-category positioning, sales enablement strategy, competitive intelligence analysis, creative team management, AI-powered content workflows, technical writing, analyst relations.
Preferred skills
Experience in category creation environments, win/loss data synthesis, roadmap-to-GTM translation.
Technologies
AI content creation tools, sales enablement platforms, competitive intelligence databases.
Responsibilities
Define and test core messaging across four product categories; build persona and buyer-journey frameworks; manage the sales enablement stack including demo scripts and battlecards; partner with Product to translate roadmaps into launch plans; synthesize win/loss and churn data into messaging refinements; lead the creative production function and manage AI-first content creators.
Seniority
Senior, hands-on IC
