Organic Growth Manager (Social Media)
Core
Build a strong organic social presence and scale user acquisition for a new global wellbeing brand through a network of social accounts.
Role type
Organic Growth Manager (Social Media)
Builds
A network of social accounts serving as an organic acquisition channel for a digital wellbeing product.
Domain
Consumer apps / Wellbeing / Social Media
Required skills
organic growth strategy, social account management, funnel optimization, hypothesis testing, data analysis, AI automation, stakeholder leadership
Preferred skills
subscription-based consumer apps experience, English-speaking markets, multi-locale content scaling, performance creatives
Technologies
AI tools for automation and content production
Responsibilities
Grow brand social accounts to attract audience and build trust; Identify and scale content formats for organic growth; Build and scale a network of social accounts into an acquisition channel; Develop growth strategies based on conversion goals; Optimize acquisition funnels for conversion and unit economics; Run regular growth experiments from hypothesis to validation; Automate routine tasks with AI; Build analytics for data-driven decisions; Lead the working group to plan production and brief the team.
Seniority
Mid-level, hands-on IC