Marketing Manager, Events (Europe)
Core
Plan and execute Sierra's presence at third-party industry conferences and Sierra-owned events across EMEA, ensuring brand alignment and driving enterprise pipeline.
Role type
Senior IC marketing manager (events & field marketing)
Builds
B2B marketing programs and event experiences for enterprise customers in the AI sector
Domain
AI / Enterprise B2B / Events
Deliverable
product features
Required skills
B2B event planning and execution, vendor and agency management, post-event ROI analysis, cross-functional collaboration with sales and product teams, budget management, international event coordination
Preferred skills
Enterprise field marketing experience, managing high-impact events from executive dinners to large-scale conferences, aligning events with strategic business objectives, thriving in fast-paced environments
Technologies
None stated
Responsibilities
Plan and execute Sierra's presence at third-party industry conferences and Sierra-owned events across EMEA; Manage all pre-event logistics including venue selection, vendor coordination, and internal communications; Track and evaluate event performance and outcomes including attendee feedback and lead generation; Collaborate with European marketing, global events, and cross-functional colleagues to align event plans with company goals
Seniority
Senior, hands-on IC
