Kenya Velex Hub - Digital Marketing Manager
Core
Lead and execute digital marketing strategies to drive online brand awareness, traffic growth, and conversion optimization across digital channels.
Role type
Digital Marketing Manager
Builds
Digital marketing campaigns, content, and brand presence across social media, search, email, and display channels.
Domain
Digital Marketing / Technology
Deliverable
product features
Required skills
Digital marketing strategy, campaign management, SEO, PPC, social media advertising, email marketing, content management, data analysis, budget management, CRM usage, marketing automation
Preferred skills
HTML/CSS, team management, large-scale campaign experience
Technologies
Google Ads, Google Analytics, SEMrush, Hootsuite, HubSpot, CMS
Responsibilities
Develop and implement comprehensive digital marketing strategies; Plan, execute, and optimize campaigns across multiple channels; Oversee content creation and SEO implementation; Monitor and report on KPIs; Manage digital marketing budget; Collaborate with cross-functional teams; Drive qualified leads and optimize conversion rates; Manage social media profiles.
Seniority
Mid-Senior, hands-on IC
