SEO Specialist
Core
Head SEO strategy and execution for Sun King's country websites in Africa to drive organic traffic and sales for solar products and financing.
Role type
Senior SEO Specialist (Country Manager)
Builds
Country websites for Nigeria, Kenya, Zambia, and Tanzania
Domain
Solar energy / Renewable energy / E-commerce
Required skills
SEO strategy, technical SEO (audits, indexation, structured data, Core Web Vitals), content planning and creation, backlink building, data reporting (GA4, GSC, SEMrush), CMS management (WordPress), cross-functional collaboration
Preferred skills
AI search optimization, French language skills, solar energy sector experience, e-commerce experience
Technologies
Google Analytics 4, Google Search Console, SEMrush, Ahrefs, WordPress
Responsibilities
Own the SEO roadmap and keyword strategy for each market, plan and publish search-optimized content, run regular site audits and fix technical issues, spearhead backlink-building activity, build visibility in AI-generated search results, report on web traffic and SEO performance, manage external agencies and freelance writers
Seniority
Senior, hands-on IC with leadership responsibilities